Why small businesses still need a website – lessons from Facebook, Twitter & Reddit

The recent drama around Twitter and Reddit show why small businesses need their own website to avoid costly disruptions.

Google Analytics v4 – What is it and should you upgrade?

The current version of Google Analytics is being discontinued this July and being replaced by Google Analytics version 4. While they are saying it’s better for privacy, now might be a good time to switch to a more privacy respecting analytics platform.

Eco focused copywriting: Hitting the right tone

While writing the copy for our website and our social media posts, I keep bumping up against issues of tone while talking about what we do. Here are some thoughts about keeping things positive.

How to get more traffic to your website

Gaining visitors to a new site or for a particular keyword can be tricky – here are some tips to get more traffic to your website.

5 SEO features included with each eco web design project

A lovely website isn’t much use to your business if nobody visits it, so we include some search engine optimisation (SEO) features with all eco web design projects.

Should you use an AI content generator on your website?

Writing articles can be hard and time consuming; AI content generators can help make this process easier. Should you use them on your website?

The “1-page marketing plan” book review

I REALLY recommend The 1 Page Marketing Plan – it’s a cost effective, quick, clear way to review your marketing efforts

Refer a friend and make some money

Make money by recommending Intention to your friends and colleagues

The Green Claims Code and ‘greenwashing’

The Green Claims Code from the Competition and Markets Authority (CMA) is a clear set of rules to ensure that any marketing activity is truthful and not just ‘greenwash’ – benefitting ethical businesses and consumers alike.

Using ‘UTM tags’ to see where your website traffic is coming from

Which internet marketing methods work for your business? Adding special tags to links that we post or include in emails can help us narrow this down.

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